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Trade Marketing Specialist FMCG

Ninon Gerlache
Account Manager
+32 4 277 45 20


Our client is a Belgian subsidiary of a large international player with Spanish headquarters.
They are manufacturer and market leader of a number of A-brands within the household products sector.
For one of their main brands, namely disinfectants, they are looking for a dedicated TRADE MARKETING SPECIALIST to grow even more.
Are you passionate about retail and already have your first B2B experience behind you?
Then this job could soon be yours!


  • Develop and execute retail specific go-to-market strategies in coordination with marketing
  • Communicate product value and benefits to external partners
  • Work with teams to develop account specific playbook for key releases
  • Provide retail customer feedback to internal teams
  • Manage account specific trade budgets
  • Monitoring and analyzing sales performance by retailer
  • Recommending strategies for improving performance; including product refreshes or introductions
  • Retailer-specific consumer marketing programs, retailer education programs, and pricing shifts
  • Work with Marketing to develop selling tools
  • Pricing strategy, channel inventory exposure, price protection monitoring and analysis
  • Retail reports analysis and interpretation (i.e. Nielsen, Kantar, etc)
  • Act as a liaison with third-party merchandising service providers
  • Support for digital marketing
  • Planning, logistics, and support for marketing and sales events including professional conferences/trade show
  • Support Partner Marketing team with product launch and promotional campaign execution via end to end project management of timelines, creative deliverables, and compiling campaign overview presentations.
  • Work cross functionally to manage a number of campaign deliverables, working with creative, sales, product, retail operations, and finance teams.
  • Facilitate creative asset process- from briefing creative teams to routing partner creatives for brand review and compliance.
  • Post campaign reporting: follow-up with partners for metrics/data on campaign execution effectiveness and support partner managers by providing analysis on the performance of the campaigns.
  • Support budget execution, including partner specific budget forecasting, helping to create and track SOWs, POs, invoices, and flagging any budget risks.
  • Other marketing and administrative duties as assigned by the department management team


  • You hold a Bachelor’s Degree in Business, Communications, Marketing or a related field
  • You've got minimum  2 years’ experience in similar role
  • You've got a very good command of French, Dutch and English
  • Your main qualities are: strong communication, presentation and leadership skills
  • Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
  • You've got a demonstrated success in managing marketing campaigns as well as a demonstrated strong project management and organizational skills
  • Proven ability to work well under pressure in a fluid, fast-paced team environment while meeting critical deadlines
  • Ability to analyze varieties of data and identify market trends
  • Proficiency with Microsoft Office, including Excel and PowerPoint, plus the ability to quickly learn and work with the new systems and software
  • Highly organized, self-disciplined, and a keen attention to details


You will be working in a booming business (covid and disinfection equipment = very smooth sales of course) where you can still make the difference to your customers.
Moreover, you can count on:
- Compensation between 3000 € and 3600 € bruto/month
- Year bonus
- intervention for the car and fuel card
- Meal vouchers
- Net remuneration
- Laptop and mobile phone
- 10 extra-legal days off

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