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Senior Brand Manager

Postulez ici

Aline Vandermeeren
Business Unit Manager


Postulez ici

Aline Vandermeeren
Business Unit Manager



Aline Vandermeeren
Business Unit Manager
+32 497 71 58 10


Description de l'emploi

Job purpose & objectives:

  • Be the owner of your brand / indication, acting as an entrepreneur in managing it and continuously seek for innovative approaches to meet the brand KPIs.
  • Define the Brand Strategy in collaboration with the cross functional team, develop cross-functional tactical plans together with the to address the needs of all stakeholders always keeping the patient in mind
  • Enrich the patient experience in collaboration with the Brand Team and the infield Team and execute the related omnichannel marketing actions.
  • Continuously gather insights about brand / indications & competitive landscape across all stakeholder groups

Tasks and responsibilities:

Patient Journey

  • Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

Strategic Brand Planning

  • Localize the Global Brand Strategy  to define brand strategic imperatives, propose strong operational (marketing mix action plan) & 1-year tactical brand plan and collect inputs from cross-functional colleagues
  • Ensure that Brand Story is defined in an accurate manner and with a patient —centric focus
  • Diagnose and analyze brand, competitors, market; this includes the understanding of Patient and customers' needs, the identification of key environment trends and demand driver in the market
  • Identify where non-traditional partners can help meet Strategic objectives and where digital solutions can help gather patient insights
  • Lead synthesis of insights from cross-functional teams to master the market and product landscape
  • Monitor competitor’s activity and key data to adjust strategic planning and tactical plan

Implementation

  • Conduct brand team involving the others Brand Team colleagues to engage critical opinion leaders from all stakeholder groups
  • Become 'guardian of the brand' by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story
  • Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives (with attention to local vs national actions, product vs services, patient interests and HCP needs) and multichannel opportunities
  • Determine customer and patient segments by action and appropriate strategies
  • Implements segmentation with IFT, develop segment profiles and drive development of customized materials to each segment
  • Design and implementation of all omnichannel marketing activities including Innovative Marketing tactics, Traditional and non-traditional partnerships (where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations)
  • Interactive and customized content for CLM managing the CLM process and overseeing implementation of CLM activities
  • Ensure all in-field materials are aligned to Strategic imperatives

Compliance

  • Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols

Profil

  • Experience in Brand Management is a must 
  • Knowledge/experience in neurology is a +
  • Master level preferred
  • English — Dutch — French languages (fluent)
  • Strong indirect leadership skills and building effective working relationships with a broad range of cross-functional brand team members and stakeholders
  • Agile project management skills: Capable to manage several projects in parallel and prioritize effectively and adjust scope when needed (ex. more than ever in COVID times)
  • Strong patient and customer focus, responding proactively to change in environment and customer needs
  • Strong understanding of all customer and stakeholder types and effectively tailors messages to target audience

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Coordonnées de contact

Formation et expérience

Nombre d'années d'expérience*
+32 497 71 58 10