Experienced Brand Manager Gastrology/Hematology

Description de l'emploi

For our client we are looking for a Brand Manager Gastroenterology and a Brand Manager Hematology. The purpose of this role is to define the Brand Strategy, develop operational and tactical plans to address the needs of all stakeholders, including enriching the patient experience in collaboration with the Brand Teams and the infield Teams and execute the marketing actions related.

Patient Journey

Support the development of a robust and accurate Patient Journey in close collaboration with Patient Relations Managers by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

Strategic Brand Planning

Localize the Global Brand Strategy to define brand strategic imperatives, propose strong operational ( marketing mix action plan ) & 1-year tactical brand plan and collect inputs from cross-functional colleagues

Ensure that Brand Story is defined in an accurate manner and with a patient –centric focus

Diagnose and analyse brand, competitors, market ; this includes the understanding of Patient and customers’ needs, the identification of key environment trends and demand driver in the market

Identify where no-traditional partners can help meet Strategic objectives and where digital solutions can help gather patient insights

Lead synthesis of insights from cross-functional teams to develop the Brand Plan Insights Chapter

Monitor competitors activity and key data to adjust strategic planning and tactical plan

Implementation

Conduct brand team involving the others Brand Team colleagues to engage critical opinion leaders from all stakeholders groups

Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story

Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives ( with attention to local vs national actions, product vs services, patient interests) and multichannel opportunities

Determine customer and patient segments by action and appropriate strategies

Implements segmentation with IFT, develop segment profiles and drive development of customised materials to each segments

Design and implementation of all Marketing activities including Innovative Marketing tactics, Traditional and non-traditional partnerships ( where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations)

Interactive and customised content for CLM managing the CLM process and overseeing implementation of CLM activities

Ensure all in-field materials are aligned  to Strategic imperatives 

Finance Forecasting and monitoring

Expenses forecasting and tracking

Co-lead the Forecasting

Budget planning, sales & expenses analysis, tracking and ROI measurement ( pre & post ) for Marketing team activities

Compliance

Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols

Profil

• Experience as Brand Manager or similar functions in pharmaceutical company such as Medical, Marketing, Market access, Sales
• Knowledge/experience in Immunology/Gastroenterology or hematology
• Master level with a Scientific background preferred