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Brand Manager Humira - New Assets


Aline Vandermeeren
Recruiter
+32 16 30 95 09


Job description

Patient Journey

  • Support the development of a robust and accurate Patient Journey by supporting Brand Team workshops to secure input & cross stakeholder viewpoints and by external insights collection.

Strategic Brand Planning

  • Localize the Global Brand Strategy (1-7-5 AbbVie approach) to define brand strategic imperatives, propose strong operational (marketing mix action plan) & 1-year tactical brand plan and collect inputs from cross-functional colleagues
  • Ensure that Brand Story is defined in an accurate manner and with a patient –centric focus
  • Diagnose and analyse brand, competitors, market; this includes the understanding of Patient and customers’ needs, the identification of key environment trends and demand driver in the market
  • Identify where no-traditional partners can help meet Strategic objectives and where digital solutions can help gather patient insights
  • Lead synthesis of insights from cross-functional teams to develop the Brand Plan Insights Chapter
  • Monitor competitor’s activity and key data to adjust strategic planning and tactical plan
  • Network with Area / Global counterparts to ensure alignment and consistency with upper level strategy

Brand Plan Implementation

  • Conduct brand team involving and engaging others Brand Team members  
  • Translate Brand Plan into a Tactical Plan – identifying and defining concrete projects – relying on guidance provided by Area / Global and in close collaboration with all BT members
  • Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story
  • Ensure a Brand Story is defined and consistently used/referenced by the Brand and In-Field Teams
  • Bring the Brand Story to life through Innovative and patient-centric marketing materials and campaigns including multi-stakeholders initiatives and multichannel opportunities
  • Design and implementation of all Marketing activities including Innovative Marketing tactics, Traditional and non-traditional partnerships (where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations)
  • Define need for and develop if needed interactive and customised content for CLM managing the CLM process and overseeing implementation of CLM activities
  • Implement segmentation with IFT, develop segment profiles and drive development of customised materials to each segment
  • Determine customer and patient segments by action and appropriate strategies
  • Ensure all in-field materials are aligned to Strategic imperatives
  • Ensure appropriate follow-up of all activities performed by defining upfront SMART KPI and following them closely

Finance Forecasting and monitoring

  • Co-lead the sales Forecasting with Finance manager & Brand team leader
  • Ensure appropriate Expenses forecasting and budget tracking
  • Budget planning, sales & expenses analysis, tracking and ROI measurement (pre & post) for Marketing team activities

Compliance

  • Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics & Compliance and Code of Business conduct procedures and protocols

Profile

Master’s degree level

Language: fluent in English – Dutch – French

Autonomous & highly accountable taking the responsibility for performance monitoring

Strong patient and customer focus, responding proactively to change in environment and customer needs

Experience in similar function, in a pharmaceutical environment or other industries

Project management experience

Cross-functional roles understanding (market access, medical, sales, …)


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